Author - Ashley Keegan
You can argue that the Christmas season officially begins the day after Thanksgiving (or maybe even on Nov. 1). But anyone who routinely spends every Thanksgiving morning watching the Macy’s Thanksgiving Day Parade knows that the Christmas season truly begins when we see Santa’s Sleigh make its way down 6th Avenue.
I don’t make the rules! The parade is so ingrained in our society that it’s become a major milemarker in our holiday season — and with good reason as it approaches nearly 100 years of tradition.
This November, Macy’s is celebrating the 99th anniversary of its iconic parade with a super cute collection of parade-inspired apparel and home goods, as well as a parade of daily deals to help you get a jump on your holiday shopping. (You can also download the Macy’s app and enter to win a VIP trip to Macy’s 100th Parade in 2026!)
Every day from now through Thanksgiving, Macy’s is unveiling a new one-day-only deal. The retailer teased Crocs, Beats headphones, Nespresso coffee machines, Clinique makeup, high-end fragrances and jewelry in a social media ad introducing the sale. We’ve already seen impressive deals like 61% off Free People Sweaters and 35% off Lands’ End Tote Bags in previous days, so you know the markdowns will continue to be huge!
Macy’s dropped some more hints on their site, so here’s a sneak peek at everything we know about the upcoming deals:
Be sure to check Macy’s Parade of Deals every day through Nov. 27 to scoop up the savings, and shop new early access Black Friday deals dropping every Friday.
Macy’s also unveiled a varied selection of souvenirs in honor of its beloved holiday tradition. It includes limited-edition mugs, tote bags, apparel, bag charms and ornaments. There’s also fun collaborations with other brands like Brooklyn scentmaker Apotheke and the 160-year-old textile manufacturer Faribault Mill, known for its heirloom-quality wool blankets. Even better, RetailMeNot shoppers can earn 5% cash back on all Macy’s purchases, including this exclusive collection.
Earn 5% cash back at Macy’s
You can shop the entire Macy’s 99th Parade Collection here, and scroll down to check out some of our favorite finds.
Image: Macy’s
Commemorate 99 years of Thanksgiving in New York City with this super cute mug. The charming illustrations parade all the way around, including a marching band, the Macy’s star balloon, holiday elves, taxi cabs, slices of pizza and big ol’ New York-style bagels. Colorful confetti rains down throughout the background, making every sip a celebration.
Price: $19.99 at Macy’s
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Image: Macy’s
Gear up for Thanksgiving Day when you pull on this cozy sweatshirt and enjoy a slow morning watching the parade. It features marching band members, balloons, parade-goers and recognizable New York icons like a taxicab and to-go cup of coffee. Best of all, it has a loose fit so it’ll keep you comfy through Thanksgiving dinner, too!
Price: $45 at Macy’s
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Image: Macy’s
Carry the celebratory vibes with you wherever you go thanks to this canvas tote. The allover print depicts illustrated scenes of the parade’s most iconic balloons and floats, from the Thanksgiving turkey to Santa’s Sleigh. It has a small interior pocket and snap closure, making it easy to use as an everyday bag or an eco-friendly option for your holiday shopping trips.
Price: $30 at Macy’s
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Image: Macy’s
This commemorative glass ornament features the iconic Santa’s Sleigh float followed by a marching band — all parading past Macy’s Herald Square just like they do on Thanksgiving Day. Confetti rains down the blue bauble, ready to hang on your holiday tree.
Price: $23 at Macy’s
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Image: Macy’s
This American-made, merino wool-blend throw blanket commemorates the 99th parade with a map of Manhattan island and the world-famous parade route. Vintage icons of parade balloons, a marching band, taxi cabs and the flagship Macy’s Herald Square dot the 68″ by 48″ blanket on one side, with a classy red plaid on the other.
Price: $275 at Macy’s
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Image: Macy’s
I went to the Macy’s Thanksgiving Day Parade once as a kid, and I can confidently say it didn’t smell anything like this! APOTHEKE’s best-selling Cardamon Chestnut scent is so perfect for the holiday season, with hints of allspice, coconut and vanilla cream. Plus, the illustrated scenes of the parade surrounding the candle — including Santa and his sleigh — make this a cute addition to your holiday decor.
Price: $48 at Macy’s
Shop Now at Macy’s
Image: Macy’s
Raise a glass and give thanks with these festive 14-ounce glasses. Each one in the set of six has a charming vintage illustration of an iconic character from the Macy’s Thanksgiving Day Parade, including the Thanksgiving turkey, The Nutcracker and one of the trio of holiday elves.
Price: $49.99 at Macy’s
Shop Now at Macy’s
Shop the 99th Thanksgiving Day Parade Collection at Macys.com
About Ashley Keegan
Ashley Keeganis a freelance writer with years of experience hunting down the web's best deals (both for work and for fun). When she's not writing, she can be found road-tripping to national parks and baseball stadiums, trying out new recipes, or hanging out at home in Brooklyn as she spoils her two rescued tortoiseshell cats.
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